content marketing

Content Win: W Insider Tumblr

By NativeAI / May 19, 2015

What differentiates a company Tumblr from a company blog?

Often it’s hard to tell, but (in theory, at least) there should be something unique about the content. Like the platform itself, the best branded Tumblr content tends to be more visual, immediate, and perhaps more hip, than the typical blog content.

A great example of this is the W Insider content from W Hotels. The company’s Tumblr posts tend to focus on destination tips around an event (SXSW in Austin, Mardi Gras in New Orleans, etc), and are presented in a very clean, modern, appealing way. It’s the perfect mix of utilitarian information and good aesthetics.

Check it out here.

Written by NativeAI / May 19, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.