Consumers love good content. Consumers love good coupons. Not surprisingly, then, consumers love P&G Everyday.
The offering from Procter & Gamble is a great example of digital marketing that blends information and commerce. The colorful site features useful content about a range of topics related to P&G products (The Perfect Healthy, On-the-Go Snack; The 7-step Total Car Cleanout) accompanied by claimable coupons.
Check it out here.