content marketing

Content Win: #lifeatOracle

By NativeAI / May 12, 2015
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According to a recent report from Software Advice, 58% of white collar job seekers use Twitter while searching for employment – most commonly to check company profiles, follow firms, and look at job-related hashtags.

Given that high level of engagement, it’s essential for brands to use Twitter effectively when competing for talent. 

A great example of a company that does this well is Oracle. The software and services firm regularly tweets with the “#lifeatOracle” hashtag, using the posts to highlight the corporate culture, job openings, and even career advice.

Check out the full set of tweets here and some examples below:

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Written by NativeAI / May 12, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.