Focus, focus, focus. Often that’s the key to great content marketing.
A great example of this is Hershey’s Kisses on Twitter. The account, which has nearly 100k followers, is dedicated to one thing, and one thing only: Hersey’s famous Kisses candy (or, as the description puts it: “DELIGHTFULLY DELICIOUS ONE-OF-A-KIND KISSES!”).
The posts are a mix of things, from recipes and DIY projects to simple photos highlighting the foil-wrapped treats. They key is that the content is always consistent (Kisses and more Kisses!) and engaging.
Check out a few recent tweets:
— HERSHEY’S KISSES (@HersheysKisses) February 19, 2015
— HERSHEY’S KISSES (@HersheysKisses) April 22, 2015
— HERSHEY’S KISSES (@HersheysKisses) May 2, 2015