Content Win: @HersheysKisses

By NativeAI / May 6, 2015

Focus, focus, focus. Often that’s the key to great content marketing.

A great example of this is Hershey’s Kisses on Twitter. The account, which has nearly 100k followers, is dedicated to one thing, and one thing only: Hersey’s famous Kisses candy (or, as the description puts it: “DELIGHTFULLY DELICIOUS ONE-OF-A-KIND KISSES!”).

The posts are a mix of things, from recipes and DIY projects to simple photos highlighting the foil-wrapped treats. They key is that the content is always consistent (Kisses and more Kisses!) and engaging.

Check out a few recent tweets:




Written by NativeAI / May 6, 2015