content marketing

Content Win: @HersheysKisses

By NativeAI / May 6, 2015
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Focus, focus, focus. Often that’s the key to great content marketing.

A great example of this is Hershey’s Kisses on Twitter. The account, which has nearly 100k followers, is dedicated to one thing, and one thing only: Hersey’s famous Kisses candy (or, as the description puts it: “DELIGHTFULLY DELICIOUS ONE-OF-A-KIND KISSES!”).

The posts are a mix of things, from recipes and DIY projects to simple photos highlighting the foil-wrapped treats. They key is that the content is always consistent (Kisses and more Kisses!) and engaging.

Check out a few recent tweets:

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Written by NativeAI / May 6, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.