Content Win: SAS’s Escalator Experiment

By NativeAI / May 4, 2015

To highlight a core brand message about speed – ”We Always Look for the Fastest Route” – SAS released the brilliant little video below last week. 

In the piece, the airline took over an escalator at an airport, covered it in SAS branding, and made it faster than the escalator next to it. 

What happened next? Watch and find out:

Written by NativeAI / May 4, 2015