content marketing

Content Insight: The 8 Most Effective Types of Content

By NativeAI / April 29, 2015

More than half (54%) of marketers say that articles and case studies are the most effective forms of content their company creates.

The data comes from a survey conducted by Ascend2 of marketing executives, primarily from B2B-focused companies.

Check out the infographic below for more insights from the poll, including marketers’ top content metrics and objectives (the full-sized version can be found here):

Written by NativeAI / April 29, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.