How do you showcase the perfect weekend getaway car? By showcasing perfect weekend getaways.
That’s been Kia’s smart approach with the debut of the all-new Sorento.
The carmaker recently launched a new campaign across Yahoo and Tumblr that aims to inspire adventure. “The Getaway Guide” series encourages viewers to take spontaneous weekend getaways (with the new Sorento, of course) and highlights people who’ve done so.
The campaign includes the full video series on Yahoo Screen, plus sponsored posts on Tumblr as well as native ads on Yahoo properties. Kia is also sharing video content through Yahoo Splash Ads across digital magazines, including Yahoo Food, Yahoo Health, and Yahoo Travel.
Check out the first video below and the full series here.