Articles and case studies are the top content types for engaging potential customers, according to a recent report from Ascend2.
The survey of 290 marketers (74% B2B; 26% B2C) found 54% of respondents say articles and case studies are one of the most effective content types; videos rank second (46%), followed by infographics (43%).
In terms of difficulty, respondents ranked videos as the hardest content type to create, followed by webinars, white papers, and infographics.
Check out the full report here.
