content marketing

Content Insight: The Most Effective Type of Content

By NativeAI / April 9, 2015

Articles and case studies are the top content types for engaging potential customers, according to a recent report from Ascend2

The survey of 290 marketers (74% B2B; 26% B2C) found 54% of respondents say articles and case studies are one of the most effective content types; videos rank second (46%), followed by infographics (43%).

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In terms of difficulty, respondents ranked videos as the hardest content type to create, followed by webinars, white papers, and infographics.

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Check out the full report here.

Written by NativeAI / April 9, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.