NativeAI

Content Insight: The Most Effective Type of Content

By NativeAI / April 9, 2015

Articles and case studies are the top content types for engaging potential customers, according to a recent report from Ascend2

The survey of 290 marketers (74% B2B; 26% B2C) found 54% of respondents say articles and case studies are one of the most effective content types; videos rank second (46%), followed by infographics (43%).

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In terms of difficulty, respondents ranked videos as the hardest content type to create, followed by webinars, white papers, and infographics.

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Check out the full report here.

Written by NativeAI / April 9, 2015