How do you make a corporate blog feel less, well, corporate? Make it personal.
That’s the key to Bill Marriott’s Marriott on the Move blog, which features the hotel chain’s eponymous Executive Chairman’s honest and humorous musings on everything from business to books.
A particular recent win was the “Interviewed by a Millennial” series on the blog, in which Marriott let his young blog guru, Ayanna Alleyne, question him about technology, music, work/life balance, diversity, and even online dating.
