How can brands capitalize on the flood of online chatter about the NCAA basketball men’s and women’s tournaments?
One option is to dive right into the mix by creating some classic March Madness memes.
That’s been Acura’s very smart, and effective, approach this year. The carmaker has already done a few “March Memeness” takeovers of the ESPN’s website this month, posting fresh memes related to what’s happening during various games.
The company has also created a March Memeness site, which showcases all the real-time memes, each of which subtly reinforces the branding of the new ILX model (”Quick as you are”).
Check out the full stream here.