content marketing

Content Win: Acura’s March Memeness

By NativeAI / March 30, 2015

How can brands capitalize on the flood of online chatter about the NCAA basketball men’s and women’s tournaments? 

One option is to dive right into the mix by creating some classic March Madness memes. 

That’s been Acura’s very smart, and effective, approach this year. The carmaker has already done a few “March Memeness” takeovers of the ESPN’s website this month, posting fresh memes related to what’s happening during various games. 

The company has also created a March Memeness site, which showcases all the real-time memes, each of which subtly reinforces the branding of the new ILX model (”Quick as you are”).

Check out  the full stream here.

Written by NativeAI / March 30, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.