content marketing

Content Win: #PowerOfPrecisionChat

By NativeAI / March 6, 2015

How do you get a chat to trend on Twitter? Pick a great topic, invite the right people, and then ask the right questions.

Those are some of the takeaways from Pitney Bowes’ recent #PowerOfPrecisionChat

This week’s edition of the series trended thanks to three smart moves. First, the Twitter chat was anchored by a set of high-quality participants: business advisor Brian Moran; Andrew Ford, European VP of Marketing at Pitney Bowes; and Meaghan Sullivan, VP of Global Channel Marketing at SAP.

Second, the topic–Capturing Customer Engagement in a Connected World–was broad enough to be interesting to many people, but also specific enough to resonate with a certain segment. It was also smartly set up by blog posts such as this one.

Finally, the moderator (Brian Moran) steered the conversation well by asking good questions; one example: “What factors should companies consider when doing business with customers/partners in other countries?”.

To see the answers to that question, and others, check out the chat highlights here.

Written by NativeAI / March 6, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.