How do you get a chat to trend on Twitter? Pick a great topic, invite the right people, and then ask the right questions.
Those are some of the takeaways from Pitney Bowes’ recent #PowerOfPrecisionChat.
This week’s edition of the series trended thanks to three smart moves. First, the Twitter chat was anchored by a set of high-quality participants: business advisor Brian Moran; Andrew Ford, European VP of Marketing at Pitney Bowes; and Meaghan Sullivan, VP of Global Channel Marketing at SAP.
Second, the topic–Capturing Customer Engagement in a Connected World–was broad enough to be interesting to many people, but also specific enough to resonate with a certain segment. It was also smartly set up by blog posts such as this one.
Finally, the moderator (Brian Moran) steered the conversation well by asking good questions; one example: “What factors should companies consider when doing business with customers/partners in other countries?”.
To see the answers to that question, and others, check out the chat highlights here.