content marketing

Content Win: Juniper's #NetworkHumor

By NativeAI / February 5, 2015
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Be who you are.

That little piece of childhood advice is often forgotten by brands, many of which try on social media to appear to be what they are not–usually cooler, younger, and sexier.

Juniper Networks has not fallen into this trap. The networking equipment and solutions provider has found success online by unabashedly sticking to it’s  IT roots. In particular, its tweets using the #NetworkHumor hashtag are nerdtacularly brilliant. 

The average consumer may not see the humor of many of the pieces, but that’s kind of the point. These little quips are meant to connect with a select audience, and much of their appeal lies in the specificity. 

Here are a few recent examples:

The routine. #NetworkHumor pic.twitter.com/R3ZcmLGkZw

It’s kinda an A & B thing. #NetworkHumor pic.twitter.com/MPIVkAhvlN

That’ll slow things down! #NetworkHumor pic.twitter.com/kAxCHcKkdq

Written by NativeAI / February 5, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.