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Content Win: Johnson & Johnson's Newborn (Handle) Announcement

By NativeAI / February 5, 2015
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How do you introduce a new Twitter handle dedicated to baby topics? With a newborn announcement, of course.

That’s what Johnson & Johnson did earlier this week when it cutely revealed @JohnsonsBaby with a perfectly sly tweet: “Celebrating the birth of our little handle @JohnsonsBaby 2/2/15 5:02 pm. 140 characters long. 0 oz. #Babys1stTweets.”

The celebratory tweet was accompanied by an equally adorable, and witty, graphic. Check it out:

Celebrating the birth of our little handle @JohnsonsBaby 2/2/15 5:02 pm. 140 characters long. 0 oz. #Babys1stTweets pic.twitter.com/O67rwKSUWw

Written by NativeAI / February 5, 2015