How do you introduce a new Twitter handle dedicated to baby topics? With a newborn announcement, of course.
That’s what Johnson & Johnson did earlier this week when it cutely revealed @JohnsonsBaby with a perfectly sly tweet: “Celebrating the birth of our little handle @JohnsonsBaby 2/2/15 5:02 pm. 140 characters long. 0 oz. #Babys1stTweets.”
The celebratory tweet was accompanied by an equally adorable, and witty, graphic. Check it out: