content marketing

Content Win: Johnson & Johnson's Newborn (Handle) Announcement

By NativeAI / February 5, 2015
image

How do you introduce a new Twitter handle dedicated to baby topics? With a newborn announcement, of course.

That’s what Johnson & Johnson did earlier this week when it cutely revealed @JohnsonsBaby with a perfectly sly tweet: “Celebrating the birth of our little handle @JohnsonsBaby 2/2/15 5:02 pm. 140 characters long. 0 oz. #Babys1stTweets.”

The celebratory tweet was accompanied by an equally adorable, and witty, graphic. Check it out:

Celebrating the birth of our little handle @JohnsonsBaby 2/2/15 5:02 pm. 140 characters long. 0 oz. #Babys1stTweets pic.twitter.com/O67rwKSUWw

Written by NativeAI / February 5, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.