It’s hard to figure out to do with Tumblr; the platform’s best quality—that it’s a hybrid between a social network like Facebook and a blogging tool like Wordpress—also makes it difficult to create tailored content for. Should you go with images? Text? Video?
There’s no one right answer, but a clue to the right direction may lie in IBM’s innovative Tumblr: IBMblr.
What’s most interesting, though, are the short animations. IBM smartly realized that these little pieces are perfect for Tumblr and clearly invested resources in their design.
The results are fun and engaging, with some meant to stand alone and others drawing you into a bigger story. All are great inspiration for how to use the platform.
A few examples are below, and you can find last year’s most popular ones here: