We content marketers ask a lot of our online images these days. We want them to be beautiful—able to shine on all those amazing new displays—and also require that they be small in file size—able to load quickly on devices with limited bandwidth.
Is it possible to have it all? Not completely. Image file size is largely about the information contained, and reduction does lead to some loss in what is conveyed.
That said, it is possible to significantly reduce the file size of many images without compromising too much quality. The compression and save options on many professional suites, such as Photoshop, do this well of course, but can take up time and budget.
Another option is a free tool. These aren’t as sophisticated, but they can be easily integrated into a content workflow to ensure you’re not creating web pages and apps that are slow to load.
There are some differences between the two, but basically they do the same thing: strip out unnecessary metadata and optimize the images with a simple, drag-and-drop interface.
Check them out: