Content Win: #AmexPapaJohns

By NativeAI / January 30, 2015

Most consumers (and marketers) don’t know that you can link a credit card to a Twitter account to make payments.

So how do you get the message out? Twitter and Amex have found an effective strategy by teaming up with Papa John’s.

To get a $5 discount on Papa Johns pizza for the next month (including on the big game day), consumers can simply connect their Amex card to a Twitter account, tweet using the #AmexPapaJohns hashtag, and wait for a reply tweet confirming the credit.

Once the confirmation comes in, the hungry Twitter user simply pays with same Amex card in-store, online, or via the Papa John’s mobile app, and the $5 is applied automatically.

That’s a smart (and tasty) solution to an unsavory awareness problem.

Written by NativeAI / January 30, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.