content marketing

Content Win: #TravelBrilliantly

By NativeAI / January 23, 2015


How do you get people excited about both a hotel chain and a new digital camera line? Let guests test-drive the gadgets for free when they check-in.

That’s the simple and effective idea behind Marriott and GoPro’s recent #TravelBrilliantly campaign.

At participating locations Marriott guests can now visit the front desk and borrow a new GoPro HERO4 camera for free, which is a win-win-win for everyone: visitors get a fun toy to play with, Marriott has an extra amenity to offer guests, and GoPro garners exposure for a new product.

On top of all that, there’s a wealth of user generated content created. Guests who film with the GoPro cameras are encouraged to use the #TravelBrilliantly hashtag when uploading their content; with Marriott then showcasing select pieces on its microsite:


To see some of the best examples of user generated content from the campaign, check out the highlight video:


Written by NativeAI / January 23, 2015

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