content marketing

Content Win: #TravelBrilliantly

By NativeAI / January 23, 2015

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How do you get people excited about both a hotel chain and a new digital camera line? Let guests test-drive the gadgets for free when they check-in.

That’s the simple and effective idea behind Marriott and GoPro’s recent #TravelBrilliantly campaign.

At participating locations Marriott guests can now visit the front desk and borrow a new GoPro HERO4 camera for free, which is a win-win-win for everyone: visitors get a fun toy to play with, Marriott has an extra amenity to offer guests, and GoPro garners exposure for a new product.

On top of all that, there’s a wealth of user generated content created. Guests who film with the GoPro cameras are encouraged to use the #TravelBrilliantly hashtag when uploading their content; with Marriott then showcasing select pieces on its microsite:

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To see some of the best examples of user generated content from the campaign, check out the highlight video:


[youtube https://www.youtube.com/watch?v=9E57lM9ftIU]

Written by NativeAI / January 23, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.