How should brands mark important, serious holidays on social media?
Walking the line can be tricky, since it’s necessary to recognize the importance of these dates without coming across as flippant, crass, or commercial.
Starbucks’ MLK Day tweet this year is a great example of how to strike the right balance. The message is clear, simple, and clever; most importantly, it reflects the message of the man being honored.
Here’s the full tweet:
— Starbucks Coffee (@Starbucks)
January 19, 2015