NativeAI

Content Marketing All-Stars: Kristin Fernholz of Alex and Ani

By NativeAI / December 29, 2014

image

How does Alex and Ani approach content marketing? What KPIs does the retailer use to measure success? Why is content one of the company’s biggest priorities?

Kristin Fernholz, Lead Digital Strategist at Alex and Ani, tackled these questions in a recent Q&A at the Incite Summit: East. Check it out:

[youtube https://www.youtube.com/watch?v=GvlxHXjH53Q]

Written by NativeAI / December 29, 2014