content marketing

Content Marketing All-Stars: Dave Hendricks of LiveIntent

By NativeAI / December 23, 2014

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Why is content marketing so important for start-ups? Should pieces stay relevant for a long period of time? How do you measure the ROI of content?

Dave Hendricks, President of LiveIntent, tackled these questions for us in a recent Q&A at the Incite Summit: East. Check it out:

[youtube https://www.youtube.com/watch?v=xoaIBsNVUlA]

Written by NativeAI / December 23, 2014

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.