content marketing

Content Marketing All-Stars: Lesli Rotenberg of PBS

By NativeAI / December 22, 2014

PBS logo on the nativeai content analytics blog

How does PBS approach creating content? What is the best way to connect with children? How does user-generated content fit into the organization’s plans?

Lesli Rotenberg, SVP of Marketing and Communications at PBS, tackled these questions for us in a recent Q&A at the Incite Summit: East. Check it out:

 

Written by NativeAI / December 22, 2014

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.