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Content Marketing All-Stars: Jason West of Heinz

By NativeAI / December 17, 2014

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How does Heinz approach content marketing for its many different brands? What is the balance between providing utility and entertainment? Where is the field of content marketing analytics heading?

Jason West, former CMO of H.J. Heinz North America, answered these questions for us during a recent interview at the Incite Conference: East. Check it out:

Written by NativeAI / December 17, 2014