content marketing

Content Marketing All-Stars: Jason West of Heinz

By NativeAI / December 17, 2014

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How does Heinz approach content marketing for its many different brands? What is the balance between providing utility and entertainment? Where is the field of content marketing analytics heading?

Jason West, former CMO of H.J. Heinz North America, answered these questions for us during a recent interview at the Incite Conference: East. Check it out:

Written by NativeAI / December 17, 2014

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.