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Content Marketing All-Stars: Kara Segreto of Prudential

By NativeAI / December 11, 2014

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How do you create compelling content in a highly regulated field? How does brand storytelling change when you’re dealing with people’s life savings?

Kara Segreto, CMO of Prudential Retirement, covered these topics with us in a recent Q&A at the Incite Summit: East. Check out her answers:

[youtube https://www.youtube.com/watch?v=Fsk4valShX4]

Written by NativeAI / December 11, 2014