How do you tell authentic stories about your company using video? What is the right balance between editorial and branding? How is content marketing going to change in the coming years?
Michael Stenberg, VP of Digital Marketing at Siemens, covered these topics with us in an Q&A last month at the Incite Summit: East. Check out his answers in the video below:
[youtube https://www.youtube.com/watch?v=wudSGZQFW1k]
