content marketing

Content Marketing All-Stars: Michael Stenberg of Siemens

By NativeAI / December 10, 2014

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How do you tell authentic stories about your company using video? What is the right balance between editorial and branding? How is content marketing going to change in the coming years?

Michael Stenberg, VP of Digital Marketing at Siemens, covered these topics with us in an Q&A last month at the Incite Summit: East. Check out his answers in the video below:

[youtube https://www.youtube.com/watch?v=wudSGZQFW1k]

Written by NativeAI / December 10, 2014

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.