content marketing

Content Marketing All-Stars: Rose Hamilton of Pet360

By NativeAI / December 9, 2014

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How does Pet360 develop quality content for pet parents with very different needs? What is the company’s editorial process? How will content marketing evolve in the future? 

Rose Hamilton, EVP and CMO at Pet360, tackled these questions (and many others) in an interview with us at the Incite Summit: East. Check out the two-part Q&A below:

[youtube https://www.youtube.com/watch?v=Sfqxc8ohTZ8]

[youtube https://www.youtube.com/watch?v=mv6Bxd_TieY]

Written by NativeAI / December 9, 2014

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.