How is content marketing different from advertising? Which companies are creating “beautiful work”? How is the field evolving? What is a great piece of content marketing wisdom?
Julie Fleischer, Director of Data, Content and Media at Kraft Foods, tackled these questions for us in a Q&A last month during the Incite Summit: East. Check out the interview below for her answers:
[youtube https://www.youtube.com/watch?v=EAQ97-OF2ss]