content marketing

Content Marketing All-Stars Q&A: Julie Fleischer of Kraft Foods

By NativeAI / December 9, 2014

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How is content marketing different from advertising? Which companies are creating “beautiful work”? How is the field evolving? What is a great piece of content marketing wisdom?

Julie Fleischer, Director of Data, Content and Media at Kraft Foods, tackled these questions for us in a Q&A last month during the Incite Summit: East. Check out the interview below for her answers:

[youtube https://www.youtube.com/watch?v=EAQ97-OF2ss]

Written by NativeAI / December 9, 2014

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.