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HubSpot’s Content Marketing Reading List

By NativeAI / November 7, 2014

Last week, we talked to Shannon Johnson, a content strategist at inbound marketing powerhouse HubSpot. You can catch up on her interview here.

Now, we’re serving up Shannon’s content marketing reading list, a curated selection of HubSpot posts that’ll get you started on the right foot:

On Getting Started
The Interactive Guide to Content Marketing
The Marketer’s Pocket Guide to Writing Good
How to Stop Hating Writing (and Actually Get Kinda Good)
How to Write About Things You Know Nothing About
How to Write a Blog Post Every Single Day

On Driving Conversions
How to Turn Your Blog Subscribers Into Valuable Business Leads
How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
Content Mapping 101: The Template You Need to Personalize Your Marketing
How to Convert Casual Blog Visitors Into Dedicated Subscribers

On Promoting Content
Inside Look: How HubSpot’s Marketing Team Promotes Conten
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Written by NativeAI / November 7, 2014