publisher analytics

Analyze,
Optimize &
Grow Your Audience

Actionable Audience Intelligence & Content Analytics for Publishers

True Publisher Analytics

NativeAI combines audience analytics with cutting-edge artificial intelligence to take the guesswork out of audience engagement. The platform analyzes your content to identify from more than 1 million distinct interests, learning what the content is about, who the target audience really is, and what content they are most interested in.

Advanced algorithms and machine learning sift through audience data to compile actionable insights into what content drives the most engagement. These insights empower publishers and native advertisers to stop guessing on what content will perform, and ensure the right content is produced
for the right audience, at the right time.

 
content & articles

Your Content

content cataloging
Headlines, authors, tags, media, captions, and more are detected and cataloged.
linguistic scanning

Linguistic Analysis

1
Each piece of content is automatically cleaned up and parsed to be machine readable by advanced Natural Language Processing.
Content analysis

Entity Extraction

2
An interconnected ontology identifies all known entities in a story (people, companies, locations, etc.), and automatically updates as new ones emerge or existing ones change.
interest categories

Classification

3
AI recognizes topics across broad categories (politics, entertainment, etc.) and more than one million niche categories (cryptocurrency, fly fishing, etc.).
content clusters

Clustering

4
NativeAI crawls all news content published on the web, recognizing stories from different publishers that cover the same event. The importance of individual stories can be estimated, and your performance benchmarked against other publishers.
audience intelligence

Behavioral Analysis

5
Every action on NativeAI-enables sites is analyzed to create a unique Interest Graph for every reader. Common patterns and behavioral predictions can easily be discovered across audience segments.
reader engagement

Your Readers

+
content analytics

Reader Interest Graphs

complete audience analytics

Publisher Analytics

  • More Than One Million Identifiable Interests

  • Segment Based on Interest Profiles

  • Identify Key Engagement Opportunities

  • Connect Engagement Quality With Content Char.

How to Get Started

  • Add a simple tag to your tag manager

  • That’s it!

Power for Native Advertisers

  • 20X Engagement Metrics

  • 4+% Click-Through Rate

  • 2+% Share Rate

  • 60± Second Reading Times

How to Get Started

  • Get an Audience Match Demo

  • Review a Campaign Proposal

  • Activate a Test Campaign and Watch ROI Skyrocket!

Top Publishers and Brands Rely on NativeAI

audience interests
Science2.1%Religion2.5%Fashion & Beauty2.7%World News2.8%Good News2.9%Health2.9%Social Sciences3.3%Tech4.2%Celebrations4.3%Sports4.6%Design4.9%Law & Crime5.8%Society6.2%Politics6.7%Business6.8%Media6.8%Arts8.6%Food11.5%Entertainment20.7%Lifestyle22.1%

Click to find out what readers are interested in!

Take the Guesswork out of Audience Engagement

Blindly creating and promoting content without understanding what engages your audience isn’t marketing, it’s guessing.

Data is everywhere, but collecting data from your target audience and presenting it in an easily digestible and actionable format is extremely difficult. The problem has traditionally been a lack of actionable, understandable intelligence and insight.

Through advanced algorithms, machine learning and artificial intelligence, publishers and native advertisers can get a clear picture of their audience’s interests, how to segment based on behavior, and the kinds of content that performs best for each segment. This intuitive look into audience intelligence provides editorial and distribution teams the power they need to increase engagement proactively, and crush their KPI’s.

See How NativeAI Works for You

Publishers

editorial intelligence

Let us show you how easy it is to get deep intelligence on your audience, and how to use that intelligence to drive 20X engagement.

Native Advertising

Get an Audience Match demonstration and we’ll show you five insights inside of 15 minutes.